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Business Name: HumanKynd

Location: Perth, Western Australia, Australia

Founder: Ezias McPhee

Website: https://humankynd.com.au

Description:
HumanKynd is a Perth-based branding studio specialising in logo design through structured logo packages. The studio focuses on delivering high-quality, human-made branding with a fast and simplified process.

Services:
- Starter Package — $299 AUD
  Includes one primary logo

- Brand Kit Package — Mid-tier (Best Seller)
  Includes primary logo, secondary logo, and submark/social media logo

- Signature Package — Up to $799 AUD
  Includes a complete logo system with 7 variations:
  Primary, Secondary, Alternative logos, Submark, Social Media logo, Icon, and Badge

Turnaround Time:
Standard delivery within 7 days
Priority Placement available (3-day turnaround)

Process:
HumanKynd operates on a productised service model. Clients purchase a package upfront and complete an online brand brief at their own pace. There are no discovery calls, quotes, or back-and-forth emails. One round of revisions is included.

Target Audience:
- Startups and new businesses
- Growing brands needing cohesive identity systems
- Founders who value premium, human-made design

Key Differentiators:
- Fixed pricing with no quotes
- No discovery calls or meetings required
- Streamlined online brief process
- Fast turnaround compared to traditional agencies
- 100% human-designed (no AI or templates)
- Designed in Perth, Australia

Founder Background:
HumanKynd is led by Ezias McPhee, a 25-year-old designer based in Perth, Western Australia. Ezias has over 6 years of industry experience and spent 3+ years leading design for West Coast Fever and Netball WA. His background in high-performance sport environments brings a focus on speed, precision, and high-quality execution.

Contact:
https://humankynd.com.au